Why do some blogs have millions of subscribers while others live in obscurity?
Why do some bloggers achieve world status while others barely get noticed?
And more importantly, what can you do to make your blog something that is actively sought out by people all around the world?
When it comes to blogging, there are four key elements that separate great blogs from the mediocre ones.
Have Great Content
Those who run a successful and popular blog do so because the content they provide is of great value to their readers. You can’t be a successful blogger without the useful content to back it all up.
When it comes to referencing content, the word “GOOD” is rather subjective. Much like when you claim that a book was good or a movie was great, you are ultimately voicing your own opinions and perhaps not the opinions of millions of other people.
Bloggers and readers often have a different view of what ‘good content’ really is. That’s why it’s important that you write content that appeals to your audience, no matter what their personal opinion of ‘good content’ is.
In order for readers to subscribe to your newsletters and keep coming back to your blog, your content needs to be useful to them. It isn’t hard to write useful content, but it begs the question, is your blog useful, and are you on topic?
Meanwhile, it is important that you are passionate and knowledgeable about the niche your blogging about. Your content should help readers raise awareness and enhance their lives.
Useful is a truly relative term, but blogs that deal in entertainment, debate, education, news and information often find success. Every blog out there in the blogosphere really has a sort of usefulness attached, but some have more to offer than others.
Make Sure Your Content Is Unique
Aside from great content, your content should also be unique. If thousands of other blogs have covered the same topic, sometimes even better than you, what will keep your readers coming back?
Make sure that your content is always yours. Both unique and original. Unique content always stands out in a crowd.
Know your audience.
It’s absolutely imperative that know your audience.
Always research your potential readership extensively. Ultimately, they will be the ones that either appreciate your blog or don’t.
You can do this by always asking for the feedback of your readers . This will give you direct feedback as to what they are thinking.
You can also look at other forums in your niche and read the comments on your blog to determine what types of questions readers ask, and what types of content they generally accept as being useful.
Find Your Own Voice
You need to find your own voice and create your own identity as a blogger. Your words and style of writing have to stand out from the crowd.
When starting a new blog in a given niche, research and analyze what other blog owners are doing. You may start to notice that they often all write using the same tone or style, missing out on the opportunity to distinguish them.
Try to tackle a variation of different topics and write in a style that is distinctly your own to stand out from the thousands of other accomplished blogs.
Blogging has great potential to help you increase your customer base and to earn money, but only if you know how to be successful. You need to present them with great and unique content, you need to know your audience,and you need to write is a way that is completely you and distinguishes you from other bloggers.
Please leave any comments in the comment section. Your feedback is always appreciated.