Theodore Levitt was a Harvard marketing professor. The man was brilliant.

One of his most famous quotes was ” People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

People don't want quarter-inch drills. they want quarter-inch holes.
People don’t want quarter-inch drills. they want quarter-inch holes.

Think about it. Too often businesses try to sell drills. They dress up their drills, make ‘em look all fancy… package them in really nice boxes…

But in doing all that, they miss the point.

At the end of the day, people aren’t looking for a drill. Not even a really nice one. They just want a hole. Or what the drill can do for them. The reason they buy the drill is to get the hole.

It’s that simple. Holes are the only things that matter to them.

So how do you sell more drills?

Prove to your prospects that your drills can make holes. You may have the fanciest system in the world, the coolest service, the greatest product. But if you can’t show your prospects that your product generates the results that they’re ultimately looking for.

It’s not gonna sell.

MTTB – My Top Tier Business is valuable not because it’s the fanciest system out there. It’s not. Nor is it because of flashy features and benefits and freebies…

It’s valuable because it’s a time-tested method for achieving results. In other words,

It works!

That’s what it’s good for. To make you money. Matt Lloyd has already paid out over $86,000,000 in commissions to those who have signed up.

Click the picture below to see the biggest earners.

MOBE Commissions $86M. Top earners leaderboard.
MOBE Commissions $86M. Click to see the top earners.

It costs $49 to sign up. If you go through the 21 steps, and if after 30 days you haven’t made a big-ticket commission… you’ll get $500.

Start here: MTTB-My Top Tier business