People also will put more trust in what you have to say if you are well-known in your field. The real skill that well-known authorities have is self-promotion, and it’s a skill you should develop as well.

The more celebrated you are in your niche as an affiliate marketer, the easier it will be to persuade your customers and followers to act on your product recommendations.

Think about the accomplishments you can point to in your past that will reinforce your image as an expert. Keep track of any awards or recognition that you have received so that you can use them to promote yourself. And don’t be bashful about promoting yourself as an expert at every opportunity.

Building Your Brand

As you start in affiliate marketing, you will want to stop thinking of yourself as just an individual and begin considering yourself as a brand that can be marketed in the same way as Dell computer, or Ford automobiles.

When people read your emails or blog posts, you don’t want them to be thinking about you as simply a “person”. You want them to be thinking about you as a “trusted expert” in the field. Then they are more likely to act on your recommendations. In order to achieve this, you must become a brand like John Chow, Mike Dillard or Dan Kennedy.

Do not prospect for customers, but rather position yourself as an expert and the customers will find you.
Do not prospect for customers. Position yourself as an expert and the customers will find you.

The Influence of Authority

While these are all real people with personal histories and real lives, if they were to recommend that you buy a particular type of product you wouldn’t think about all that. You would consider them as a brand that they have created through their body of work.

As an affiliate marketer, your goal is to create that same kind of brand for yourself. So that when you make a product recommendations to you customers via your email list or blog, or social media source, you will be perceived in the same way as the people mentione above.

In the business we say, “… do not prospect for customers, position yourself as an expert instead and the customers will find you.”

Build Your List and Followers

If you already have a blog, a Facebook page, a Twitter account or even a website, you probably already have people who pay attention to what you post. As an affiliate marketer, your goal is to build a fan base so that you can influence the largest amount of people possible.

Regardless of the type of media source you’re using, always promote your brand, collect email addresses for your sales funnels, promote products and services, and direct visitors to your social media accounts. This provides you the opportunity to build loyalty bonds with your fans, and many other benefits.

SEO and Guest Blogging

You may decide to be guest blogger on someone else’s blog. If so, remember that even if you write the greatest, most convincing guest blogs in history, but it’s not going to mean anything if nobody can find them easily. In order to get the broadest possible audience for your guest blogs, in each of them you need to include Search Engine Optimization (SEO) techniques so that they are ranked at or near the top of the Search Engine Result Pages (SERP) for your niche subject.

One of the most effective SEO methods is to include your niche’s optimal keywords in your guest blogs. Search engines look for use these keywords when they index web pages so that they can tell what the content is about.

In order for Google and other search engines to rank your guest blogs high, include the keywords for your niche subject in each post’s headline, sub heads, photo caption and image descriptions.

Also, include the keywords within the body of the text so that they make up about 2 to 3% of the total keywords. This technique, called keyword saturation, helps vault your blogs to the top of the SERPs for your niche.

If you’re looking to find a system that will help you begin to create your own brand, click on the following link:

MTTB My Top Tier System